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Nurturing the Next Generation of Global Business Leaders and Entrepreneurs with an Asian Perspective


The Bachelor of Business Administration (BBA) is a practical and international program designed to help students develop thefundamental business and management skills needed to kick-start their career. BBA students build the academic foundations for developing a successful career by learning key business concepts in their first and second years. They will advance to oneof the four specializations (International Finance, Management, Marketing, or Entrepreneurship) in the third year by gaining in-depth knowledge. In their fourth year, students will put into practice the acquired knowledge and engage in industry-relatedactivities for a smooth and efficient transition towards their first job experience.

We are dedicated to producing top business leaders in Asia and the world in all fields: business, politics, the military, and social activism, who will be prepared to be instruments of change in their respective societies. We do not focus only on the“hard skills” needed for such an undertaking, but also on the critically important “soft skills” that provide flexibility,understanding, and interpersonal leadership skills that will help in many environments.

The BBA curriculum is designed to prepare students to excel as thought leaders in Asian business while acquiring coreknowledge related to Ethics, Business Communication, Statistics, Critical Thinking and General Business. The programprovides students with key competencies and business skills that prepares them to start a career in different industries.Graduates have pursued an international career in various industries in Korea as well as overseas

Learning Outcomes

  • An integration of business knowledge with a focus on Asian economies and their evolving relationships
  • Participation in internships with leading-edge technological businesses
  • A global perspective in teaching and research in the most dynamic arena of the world economy
  • In-depth exposure to languages and cultures of East Asia
  • Exposure to a multi-cultural environment while studying in an English language medium

Career Prospects

  • Hospitality Management: International Marketing and Sales, International Wine Merchant
  • Banking and Finance: Corporate Banking, Management Associate
  • Consulting: Financial Consultancy (CFA), Audit Tax Consultant
  • Cosmetics: International Marketing and Sales
  • Fintech: Blockchain Specialist
  • Energy: Green Energy Marketing
  • Diplomacy or Government Institutions: Support Executive
  • Entrepreneurship: Culinary Arts, IT services
  • Education: Founder of an Educational Institution

Specialization & Specialized Courses


Derivatives, Special Topics in Finance, Finance Simulation, Financial Managerial Accounting,Commercial Banking, Mergers and Acquisitions, International Corporate Finance, Investment Analysis, Financial Math and Modeling, Financial Statement Analysis,Investment and Stock Trading Experience, Risk Management


Marketing Simulation, Services Marketing, Marketing Strategy, Consumer Behavior, BrandManagement, Marketing Research, Marketing Communications, Special Topics in Marketing, Marketing Analytics, Database Marketing


Business Law, Management Simulation, Asian Marketing, Global Leadership, HumanResource Management, Managing Diversity in the Workplace, Global Strategic Management, Global Supply Chain Management, Special Topics in Global Business, Strategic Interaction and Decision Making, Strategic Creativity for Innovation


Data Analytics for Business, Special Topics in Entrepreneurship, Franchising Startup Business, Startup Business and Artificial Intelligence, Understanding Startup Business, Planning Startup Business, Launching Startup Business, Social Entrepreneurship, Creativity and Innovation Management, Entrepreneurial Finance